Through academic and professional experience, I have learned the intricacies of the digital space – from measuring online engagement to crafting website copy. I have zeroed in on the field of eCommerce and currently work as a web analytics analyst for a top retail fashion brand. In my role, I leverage Omniture SiteCatalyst to track webstore KPIs and assess the performance of website features. I manipulate and examine large data sets, gleaning insights that help inform online business operations. My role requires that I think strategically and devise creative solutions to complex problems. Please note that most content on this website is from my time at graduate school. Due to privacy agreements, I am unable to share work I have completed in my current position.